Wednesday, September 2, 2020

Reinhard Heydrichs Role in the Holocaust

Presentation In 1933, the number of inhabitants in individuals having a place with the Jewish race remained at over 9,000,000 in Europe. Lion's share of this Jewish populace lived in the nations that Germany had the right to involve or potentially have flawless impact during the Second World War.Advertising We will compose a custom research project test on Reinhard Heydrich’s Role in the Holocaust explicitly for you for just $16.05 $11/page Learn More The holocaust[1] entrapped â€Å"the precise, bureaucratic, state-supported mistreatment and murder of roughly 6,000,000 Jews by the Nazi system and its collaborators† (Gilbert 1986, 13). Germans who came to control in 1933 had faith in a major route on the racial prevalence of the German as looked at over others originating from various races. They considered the Jews as racially inferior[2]. Therefore, the individuals had supported for mass butcher of Jews. Truth be told, the word holocaust alludes to the â€Å"sacrific e by fire† in Greek. As a result of the apparent convictions of racial mediocrity, the German specialists likewise focused on different races not identified with Jews. Such gatherings included debilitated, tramps, Russians among others. Around 200,000, wanderers, around 200,000 genuinely or simple-minded patients from German race were likewise killed. Furthermore, â€Å"†¦other bunches were indicted on political, ideological and conduct grounds, among them socialists, communist, Jehovah’s witness and homosexuals† (Dawidowicz 1975, 3). A considerable lot of the individuals having a place with holocaust target gathering, especially the strict pioneers and those whose conduct didn't a lot of a portion of the endorsed accepted practices chiefly ceased to exist of starvation, abuse or potentially disregard. Reinhard Heydrich was one of the Germans high-positioning authorities who assumed proactive jobs in the Nazi government[3] holocaust episode. Maybe his motiva tions for his inclusions in the holocaust were long inbuilt inside him directly from the age of sixteen. Gilbert, figures that â€Å"At the age of 16 Heydrich took up with the nearby Freikorps and turned out to be firmly affected by the racial devotion of the German Volk development and their brutal enemy of Semitic beliefs† (1986, 33). Following two years, he deserted Halle in an undertaking to a vocation with the German naval force at the limit of signs official. Indeed by 1926, he had ascended to the â€Å"rank of second lieutenant in the Baltic Command of the German Navy (Admiralstabsleitung der Marinestation Ostsee)† (Dawidowicz 1975, 11). It is while serving at this limit he made his underlying experience with â€Å"admiral Wilhelm Canaris of the German military intelligence† (Dawidowicz 1975, 11)). In spite of the fact that the two became compelling companions they last wound up being huge adversaries. On being blamed for being associated with a lady, sir ed a kid and later would not wed her, his fantasies about turning into a chief naval officer inside the German naval force hit an impasse. On excusal, from the commission, he joined the Nazi party[4].Advertising Looking for research project on history? We should check whether we can support you! Get your first paper with 15% OFF Learn More At the age of 27, in 1931 he turned out to be formally an individual from SS. Gilbert figures that â€Å"It wasn’t some time before his Aryan looks and exacting meticulousness got the attention of the Reichsfã ¼hrer-SS Heinrich Himmler, with whom he figured out how to make sure about a meeting for the job of SD Chief† (1986, 18). Acquiring from his experience as a signs official, he had the option to pass the meeting. His residency at the SD saw the association develop from a little substance into a monstrous association equipped for controlling across the country informants’ systems. As Dawidowicz notes, â€Å"He gathered d ata and made records on Communists, Trade Unions, Social Democrats, well off industrialists, Jews, even Nazi gathering individuals and SA leaders† (1975, 37). With help from Goring and Himmler, he composed for the fall of Ernst Rã ¶hm: the SA head. During this occurrence, numerous SA heads were killed. This saw the finish of SA term in power. Through this episode, he increased a colossal notoriety for being an unfeeling and proficient mass executioner. Gilbert sets, â€Å"When Hitler required a misrepresentation to attack Poland he went to the ace of interest and Heydrich delivered† (1986, 19). This notoriety maybe observed him selected as the leader of Interpol in 1940. Reinhard Heydrich led the Wannsee gathering in 1942 while as yet filling in as the leader of Interpol. The primary plan of this meeting was to come up and lay techniques for the ‘ last solution’: expelling combined with annihilation of each Jew who involved regions that had the right to be exclusively involved by Germans. This is what is named as holocaust. This paper presents his job in the holocaust around the Wannsee gathering concealing light on the influences it had on the holocaust. It likewise uncovers whether the killing of the Jews was an episode previously decided before the holding of the meeting. Reinhard Heydrich’s job in the Holocaust Reinhard Heydrich was among the holocaust engineers. He took requests and offered an explanation to all issues including the annihilation and extradition combined with the detainment of Jews[5]. Such requests and inquiries exuded from his supervisors Himmler and Hitler. In 1938, â€Å"During kristallnacht, he sent a message to different SD and Gestapo workplaces, assisting with planning the program with the SS, SD, Gestapo, formally dressed police (Orpo), Nazi gathering authorities, and even the fire departments† (Dawidowicz 1975, 41). The wire allowed the annihilation, just as demonstrations of fire related crime against Jewish gathering places along with their organizations. The message likewise provided guidance to evacuate all files material situated in the gathering places and public venues having a place with the Jews. As per Graber, the wire additionally demanded that â€Å"as numerous Jews †especially princely Jews †are to be captured in all areas as can be obliged in existing confinement facilities† (1980, 9). Not long after the directing of his captures, there was the need to contact the essential inhumane imprisonments as indicated by the telegram.Advertising We will compose a custom research paper test on Reinhard Heydrich’s Role in the Holocaust explicitly for you for just $16.05 $11/page Learn More This undertaking planned for guaranteeing the situation of the considerable number of Jews in the camps in the briefest time conceivable. The bearings given in the message well demonstrates that he had the ability to control and control the Nazi governmen t instruments of governance[6]. Any endeavor by the law authorities to focus all the Jews in the inhumane imprisonments subsequently, apparently were directed at his order and impact of the forces gave to him. Reinhard Heydrich had an immaculate capacity to control the police and devices of state security. With the assistance of his chief: Himmler[7], they utilized political powers to impact the police trying to guarantee the union of the Nazi organization in the whole country of Germany[8]. In 1934, he was predominantly liable for running the biggest political police power: Prussian Gestapo. As Ron figures â€Å"In 1935, he portrayed the police as â€Å"the state’s protective power that could demonstration against the legitimately recognizable enemy† with the SS as â€Å"the hostile power that could start the last fight against the Jews†Ã¢â‚¬  (1998, p.13). The last fight was maybe the beginning times for holocaust. Indeed, even as the underlying savagery bui lt by the Nazi system essentially to assault Jews started in 1938, Reinhard Heydrich still headed the police power. His requests were fundamentally â€Å"†Whatever activities happened ought not jeopardize German lives or property; gathering places could be singed just if there was no risk to the encompassing buildings† (Ron 1998, 27). On 21 September 1939, he called a meeting in which he repeated the essentialness of binding Jewish populace in the least conceivable focus camps[9]. As an essential for help of this call, he gives an expert for the foundation of Jewish elders’ committee. This chamber had the central command of guaranteeing the execution of each request given to the Jews without giving reasons. On the off chance that the gathering fizzled in the acknowledgment of this respectable obligation, the â€Å"were to be undermined with â€Å"the severest measures† (Ron 1998, 29). During the 12 November 1938 gathering, Reinhard Heydrich demanded that measures to guarantee limitation of the â€Å"external sub humans†: There were no sufficient methodologies to dispose of them totally. Later in January the next year, Goring asked Reinhard Heydrich to handle the Jewish issue through clearing combined with displacement strategies[10]. In June 1940, Heydrich â€Å"wrote to the Reich Foreign Secretary Joachim von Ribbentrop that displacement alone couldn't deal with all the Jews and that â€Å"A regional last arrangement has in this manner become necessary[11]† ( Ron 1998, 35). Reinhard Heydrich joined the German naval force when his nation had quite recently been crushed during the First World War. He in this way had the sentiments held by his folks of censuring the Jews for the destruction. Thus, he could have effectively guarantee the debilitation of the Jews who were to endure the holocaust.Advertising Searching for research paper on history? How about we check whether we can support you! Get your first paper with 15% OFF Find out More Gutting offered him a situation to head the ‘central office for Jewish emigration’. While working in this limit he amazingly committed a great deal of exertion to guarantee coordination of contrasting activities equipped towards cultivating strength of approaches that supported SS, instead of Jews. He likewise attributed a ton of his chance to take a shot at the activities

Saturday, August 22, 2020

System Design of Picoso Mexican Restauran †

Question: Examine about the System Design of Picoso Mexican Restauran. Answer: Presentation Picoso is a Mexican café establishment that has various working areas on the Sunshine coast. The establishment does its key examination yearly and in the most recent procedure, it has been recognized that the home conveyance administrations will be added to the rundown of business tasks. It has additionally been suggested that a versatile application will be produced for Picoso so as to pull in a more extensive scope of clients. The report covers the advantages that the versatile application may offer to the specialty unit alongside the work breakdown structure and the improvement strategy that will be utilized. Advantages of Mobile Application Picoso at present has a site that the clients may use for position of the requests for get. The portable nearness isn't as of now connected with the organization and subsequently, it has been proposed to build up a versatile application for Picoso. There are a few advantages that the versatile application may offer to the organization in examination with the site. Perceivability and simplicity of openness are the two essential parameters that can help the development of a business. In the event of Picoso, the business association doesn't have any perceivability on the versatile stage. The clients in the here and now incline toward the utilization of cell phones, for example, tablets and Smartphones rather than work areas. These gadgets can be effortlessly conveyed anyplace and the applications can likewise be gotten to anytime of time. The improvement of the versatile application for Picoso will upgrade its perceivability alongside the simplicity of availability for the clients (Ventola, 2014). The clients anticipate that the specialty units should be reachable anytime of time. This likewise upgrades the client commitment with a specific association. If there should be an occurrence of a site, the clients are reliant upon the particular timespan wherein they may get to the site with the guide of a PC framework to contact the specialty unit. Be that as it may, with the portable application, the clients may contact the specialty units from any area. This prompts the upgrade of the client commitment level (Morris et al., 2016). There are different eatery networks and arrangements that are accessible for the clients in the market. So as to ensure that Picoso gains and keeps up a serious edge in the market, it gets important to guarantee that most recent mechanical perspectives and client requests are met. The portable applications have been an essential mechanical segment for the specialty units to accomplish an upper hand which is not, at this point conceivable with the sites (Islam, 2010). Portable applications can likewise be utilized for incorporating the client data and subtleties with the internet based life stages. There is a great deal of data that is accessible on these stages that may help Picoso in understanding the client needs and inclinations. The mix of the online life applications is simpler on versatile applications when contrasted with the sites. There are extra advances that are engaged with getting to the sites. This incorporates the opening of an internet browser, entering the URL in the program and afterward getting to the webpage. In any case, the entrance to the versatile application can be just done by tapping on the symbol of the application. There are lesser advances engaged with the procedure which is according to the need of the clients to have a snappy access to the administrations (Ally, 2013). There is a great deal of data that can be increased through the portable applications as far as the area of the clients. Picoso may get a thought of the favored food things being requested from the individuals of a particular territory. This may likewise help in the better structuring of the home conveyance administrations and procedures related with the equivalent. Geo-labeling and geo-focusing on can be handily executed and experienced if there should arise an occurrence of the versatile applications when contrasted with the sites. Portable applications can likewise be utilized by Picoso for producing cautions and updates for the clients with respect to their food orders. Such an utility can't be made conceivable through a site; notwithstanding, it very well may be basically done by including warnings in the versatile applications (Corral, 2012). Clients in the current occasions incline toward the installments to be finished by utilizing portable applications. It is on the grounds that the portable installments are sheltered and secure. The installments can likewise be made by utilizing the QR codes which is conceivable just if there should arise an occurrence of the portable application or utilization of cell phone for installments. Work Breakdown Structure (WBS) Work Breakdown Structure is otherwise called WBS and it is an undertaking deliverable that shows and sorts out the venture exercises as various bundles that can be handily overseen. It is a progressive decay of the entirety of the venture errands and exercises as undertaking bundles and sub-bundles. So as to structure the WBS for a venture, the undertaking colleagues break down the entirety of the undertaking errands and exercises that should be cultivated and the equivalent is spoken to by utilizing a various leveled decay (Khera, Ransom and Speth, 2013). If there should arise an occurrence of Picoso, the task includes the advancement of a versatile application for the business including the home conveyance benefits also. There will be four stages that will be associated with the portable application improvement for Picoso. These four stages alongside their particular arrangement of exercises have been shown in the WBS that is intended for Picoso. The four periods of the venture incorporate inception and arranging, execution, usage testing and the conclusion stage. All these four stages have their own exercises which have been spoken to as sub-bundles (Indelicato, 2010). The WBS for Picoso versatile application advancement venture has been spoken to as a 3-level WBS and has been spoken to beneath. Options to in-house Development Picoso is a café network and most of the workforce that is locked in with the association is from the non-specialized foundation. The in-house improvement of the application will request sending of the outer assets to finish the undertakings and exercises and there will likewise be a great deal of infrastructural cost that will be included. There are a few different instruments that might be utilized for this reason have been recorded and depicted beneath with their advantages and disadvantages. Business Off-the-rack Software There are many prepared to utilize applications and programming bundles that are accessible in the market that might be procured and utilized by Picoso. This will give focal points regarding the speedy organization and simple upkeep and backing. Be that as it may, the prerequisites as wanted by the Picoso group might be halfway met for this situation (Ur and Ziv, 2015). The expense of these applications may likewise be higher when contrasted with different strategies that might be utilized for application improvement. Redone Software or Application There are merchants and versatile application designers accessible in the market that may consent to redo a previously created application. It is required to give the engineers the details and prerequisites that should be changes and redesigned. As such, the application that will be created will be as per the requests of Picoso. In any case, this will be an expensive procedure since there will be a great deal of extra costs that might be engaged with terms of the expense of changes, asset and operational costs, framework costs and so on. Redistributing the Development Process Redistributing of the application might be finished by Picoso to an outsider in the market. The prerequisites and details alongside the functionalities that should be canvassed in the application will be given to the outsider and the financial plan and timetable related with the undertaking will likewise be given (Lilley, 2014). The expense of the foundation would be missing for this situation as the advancement procedure will be done at the outsider area. The prerequisites will be totally met as the agent of Picoso will be educated about the venture progress at all stages. There might be issues of data security that may manifest in relationship with the creation information. Be that as it may, it might be maintained a strategic distance from by building up a lawful agreement with the outsider to keep the data ensured and made sure about according to the Intellectual Property laws. Proposals Conclusions In the wake of breaking down the requirements of Picoso and the determinations of the portable application, the strategy that has been suggested is the redistributing of the application to an outsider. The suggestion has been made in light of the advantages that this strategy will give to Picoso. There will finish adherence to the useful and non-useful necessities and the foundation costs will be maintained a strategic distance from. The upkeep and bolster exercises will likewise be done by the outsider designers as it were. The choice that has been taken by Picoso to build up a portable application and incorporation of home conveyance administrations will upgrade the client base related with Picoso. There will be a nonstop improvement process completed in Picoso to recognize and comprehend the necessities of the clients and build up the techniques and choices as needs be. There will likewise be satisfactory arranging and observing did by the administration and authority to stay away from any mistakes or significant defects and deviations. References Partner, M. (2013). Utilization of Mobile Learning Apps in Workplace Learning. [online] Available at: [Accessed 5 Oct. 2017]. Corral, L. (2012). Potential focal points and weaknesses of multiplatform advancement systems A dream on versatile situations. [online] Accessible at: [Accessed 5 Oct. 2017]. Indelicato, G. (2010). W

Friday, August 21, 2020

Mexican Americans Essay

I feel that it is significant in turning into a basic educator with a custom curriculum that we study and instruct about Mexican-American history and culture. The primary article that I am going to talk is called, â€Å"Integrating Mexican-American History and Culture into Social Studies Classroom†. The article discusses how Mexican-American are the quickest developing ethnic gathering in the United States and furthermore the least taught. The article likewise gives significant data on the most proficient method to plan instructors for presenting the Mexican-American culture and history in the homeroom and school. I feel that it is significant in turning into a rudimentary educator with a custom curriculum that we study and instruct about Mexican-American history and culture. The principal article that I am going to talk is called, â€Å"Integrating Mexican-American History and Culture into Social Studies Classroom†. The article discusses how Mexican-American are the quickest developing ethnic gathering in the United States and furthermore the least taught. The article additionally gives significant data on the most proficient method to get ready instructors for presenting the Mexican-American culture and history in the homeroom and school. My subsequent article is titled, â€Å"A New Latino Underclass†. This article discusses the Hispanic culture, regardless of whether they are American conceived or a settler. The primary focal point of the article is about absorption. Heather Mac Donald discusses how unlawful movement is simply intensifying the Hispanics culture, and how it is getting ugly. The Mexican-Americans are absorbing their way of life with the way of life from Mexico. The issue is that the workers from Mexico would prefer not to acclimatize the American culture with their own way of life. The article likewise discusses the ascent of posses and how a portion of the guardians bolster it. It weights on how posses are influencing the drop out rate among Hispanics. â€Å"Integrating Mexican-American History and Culture into the Social Studies Classroom† is the main article I will talk about. The article begins discussing that it is so essential to encourage Mexican-American culture in the school. â€Å"Parents esteem the significance of training for their kids, yet they don’t consistently concur with the school’s ways to deal with instructing and learning, nor acknowledge the common qualities as proper for their family. † (Escamilla, 1992) Teaching the substance of Mexican-American culture improves the student’s confidence. â€Å"Studies have recommended that positive ethnic association among Mexican-Americans (and different gatherings) incredibly impacts singular advancement from multiple points of view, including: way of life decisions, values, sentiments, mentalities, and ways to deal with learning. â€Å"( Gollnick and Chinn, 2006ollnick and Chinn, 2006) The article likewise focuses on how significant it is for the understudy to consider different societies. This thought is through the term Multicultural training which â€Å"is an instructive procedure in which students’ social foundations are utilized to create successful study hall guidance and school conditions. † (Gollnick and Chinn, 2006) It is significant for the whole understudy body to ethnic proficiency. â€Å"Ethnic proficiency permits all understudies to comprehend their uniqueness, to comprehend the complexities of ethnicity and culture, and to invest heavily in what their identity is as individuals. † (Escamilla, 1992) The reading material discussions about ethnicity and raises the term ethnic gathering or ethnic personality. These terms predominantly portray a persons’ national starting point, religion, race, and may likewise incorporate sex class and ways of life. The article at that point proceeds to discuss how significant the teacher’s planning is to introduce the material. One of the primary issues is that solitary 30% of the educator workforce is non-white, however a great deal of times in urban locale 70% of the understudy body is non white. That will have a significant influence of the assets an instructor and school can stand to purchase. The way students’ perspectives about themselves, others, and their school rely upon the manner in which they are formed at school. The Mexican-American understudies will profit incredibly from getting the chance to find out about their way of life, yet different societies simultaneously. â€Å"It is imperative to have social relativism, which implies we have to become familiar with are own social than is require. † (Gollnick and Chinn, 2006) Learning and regarding different people’s culture implies traverse social fringes, which is significant in a multicultural school. The subsequent article, â€Å"A Latino Underclass† discusses group savagery among Hispanics. Group brutality is rising colossally among Mexican-Americans. The creator accepts that there is some sort osmosis going, however to all the most exceedingly terrible component of American life. There has been a discussion on whether Mexican settlers are attempting to absorb into the American culture or not. â€Å"Part of the purpose behind the pack savagery as per David O’ Connell, minister of the congregation nearby to the Soledad Enrichment Charter School, which is the vortex of LA’s youth posse culture, has been battling gangbanging for longer than 10 years. † â€Å"Hispanic kids feel that they need to manage issues themselves, aside from their folks, as indicated by Mr. O’Connell, and they â€Å"do so in vicious ways. † (Mac Donald, 2004) The guardians are even in some cases frightened of their own kids. The youngsters appear to go towards a social of viciousness at an early age. Steady unlawful migration is having a major influence in the entirety of this. Social pluralism is by all accounts what the outsiders are doing from Mexico, they need to live in America yet just practice the social methods for Mexico. The article discusses a segment of underclass conduct that causes school disappointment. Hispanics have the best drop out numbers in America about 30% contrasted with 13% dark and 7% whites. â€Å"Every parent I addressed said that she needed her kids to do well in school and set off for college. † â€Å"Hispanic guardians are the sort of guardians that leave it to others,† clarifies an unwed Salvadoran government assistance mother in Santa Ana. (Macintosh Donald, 2004) The steady progression of Mexicans in America is cutting down the Hispanic training levels, 30% of remote conceived populaces in the United States is Mexicans. I discovered both of the articles on the web. I was searching for something to do with Mexican-American culture and school. I feel both of the articles identify with one another well overall. In the primary article they talk about the fact that it is so essential to examine Mexican-American culture, yet additionally to consider and comprehend different societies. They accept this will enable Mexican-Americans to remain in school and learn better. The subsequent article discusses how Mexicans are originating from Mexico and not absorbing their way of life with American culture, consequently causing a huge drop out rate in school. This is critical to comprehend as an instructor since we have to attempt to fix the issues of youngsters dropping out of school. In the event that we attempt to instruct them on the best way to regard various people groups societies, yet in addition have regard for their own. Possibly they will discover learning significantly all the more intriguing and need to be in school. It is likewise significant for them to have the option to work on the planet with individuals of every single diverse shading. I accept as a future instructor that regardless of what subject I am instructing, there is constantly an approach to keep a multicultural study hall. This theme was fascinating to me since this is a continuous issue that the media has been discussing for a considerable length of time. I don’t trust it will leave before I become an educator. It is essential to find out about issues that are going on with the understudy so we can all the more likely comprehend what they are experiencing. Understanding what they are experiencing will enable the instructors to assist them with issues. The issue is significant for all educators to think about in light of the fact that the vast majority of them will have an understudy of the Hispanic culture in their group. References Escamilla, K. (1992). Coordinating Mexican-American History and Culture Into The Social Studies Classroom. Recovered October 10, 2007, from http://www. ericdigests. organization/1992-2mexican. htm Gollnick, D. , and Chinn, P. (2006). In Debra Stollenwerk (Ed. ), Multicultural Education in a Pluralistic Society. New Jersey: Pearson Prentice Hall. Heather Mac Donald. (2004, July 25). Recovered October 10, 2007, from The Dallas Morning News, a Latino Underclass Web webpage: http://www. manhatten-foundation. organization/html/_dmn-new_latino_underclass. htm.

Wednesday, May 27, 2020

College Admission Essay Examples, Tutorials, Writing Service

College Admission Essay Are you struggling to write your college admission essays?   Whether college or universities call them admission essays, personal essays, or personal statements; admission essays have become a more important part of the college admission process than ever before.   Colleges and universities are being inundated with applications from highly qualified candidates, making it increasingly difficult for them to make admissions decisions solely based on objective criteria like grades or standardized-test scores.   As a result, they are placing a greater emphasis on those parts of the admissions process that help humanize and differentiate applicants: the admissions essays and, for some schools, admissions interviews. While we cannot handle your admissions interviews, we can help you create wonderful personal statements that help you stand out from the competition and highlight why you would be an asset to a particular institution.   Whether working with prompts provided by a college or on a blanket personal statement that is developed solely from your background, we will help you highlight your strengths so that you can showcase yourself for the colleges of your choosing. How do we do this?   Well, if you have an unusual history, talent, or interest, we use that to show how you can provide diversity in an academic setting.   However, the reality is that most of us are pretty similar.   You do not have to show a college that you came from a horrible background or that you have some ground-breaking talent in order to highlight yourself as an asset.   Instead, you can show how you use your own unique experiences, talents, and skills to cope with the everyday challenges that people face.   Our writers can show you how to transform your history, skills, strengths, and weaknesses into a unique sales pitch aimed at showing admissions committees everything you bring to the table as a member of their academic community. Looking for college admission / application essay example?   We have plenty you can view or download at no charge.   Want a professionally written college admission essay?   Place an order for our custom writing service which is available 24/7/365 including all major holidays.

Saturday, May 16, 2020

Population…A Problem That Most of the World Simply...

Population†¦A Problem That Most of the World Simply Disregards There are over Six Billion people inhabiting the planet earth today and that number is growing. â€Å"In the six seconds it takes you to read this sentence, eighteen more people will be added† (Ehrlich 9). The total population of the World, projected on October 23, 2001 at 6:28:09 pm GMT was 6,181,600,089 people (U.S. Bureau of the Census). Each hour there are 11,000 more mouths to feed; each year more than 95 million. Nevertheless, the world has hundreds of billions fewer tons of topsoil and hundreds of trillions fewer gallons of groundwater with which to grow food crops than it had in 1968. Millions of people every year are dying because they are not getting enough†¦show more content†¦They are linked â€Å"to food-production statistics, to the prospect of a billion or more deaths from starvation and disease, and to the possible dissolution of society as we know it† (Ehrlich 11). Our planet is overcrowded, we have too many people and that affects both our ecosystem, economic system, and how our society runs. Nature has it’s own way of eliminating a problem, and it’s problem is people. We’re causing the problem for ourselves. We created global warming because we emit too many CFC’s into the atmosphere by driving gas-guzzling vehicles, and not monitoring our industrial output. We’ve created huge holes in our protective ozone, which then cause droughts and crop failures that may lead to premature deaths of a billion or more people in the next decade. In addition to more frequent and more severe crop failures, projected consequences of the warming include coastal flooding, desertification, the creation of as many as 300 million environmental refugees (Menk 34), alteration of patterns of disease, water shortages, and general stress on natural ecosystems. AIDS may have existed for thousands of years, but because people are in constant contact with hundreds of other people, the disease has spread like a wildfire killing hundreds of millions. Maybe this is nature’s way of wiping out our surplus. People need to realize that a more humane way of reducing our abundance is to use birth control! There are huge numbers of religious and cultural oppositionsShow MoreRelatedPoverty And Diverty839 Words   |  4 PagesThe topic of poverty courses through political rhetoric as a hot button economic issue. However, very few who speak on the dilemma analyze the humanity of the issue. Yes, poverty is an economic problem, but its effects are not solely fiscal. For many it is easy to ignore the emotional aspect of the issue- desperately low annual incomes posted in a report on poverty fail to invoke the same empathy as personal stories about those afflicted. In his book, Evicted, Matthew Desmond purports that povertyRead MoreEssay on Sustainability1473 Words   |  6 Pagestheory, a realization comes across: that ideas drive society. The key premise is that some values of our society must be altered in order to avert catastrophic con sequences. The way of life in developed countries is the origin of many of our most serious problems(Trainer, 1985). Because developed countries have high material living standards and consume massive quantities of all resources, hundreds of millions of people in desperate need must go without the materials and energy that could improveRead MoreConsequences of the Juvenile Justice System1136 Words   |  5 PagesThe Consequences of Consequences In 2007, there were 60,500 youth incarcerated in America. Those numbers made America number one, with the highest incarcerated youth in the world, by five times the amount of the next country! (Mendell, page 1) Media creates a generalized focus on negative behavior, while we need to be encouraging youth’s positive behavior. We have to remember criminals start off as eager children that are ready to learn. They need to be taught positive behaviors. As we look intoRead MoreOverpopulation Is Still The Problem1201 Words   |  5 PagesIn the article Overpopulation Is Still the Problem, Alon Tal (2013) claims that overpopulation remains the number one problem facing the world today and discusses various problems and possible solutions. Tal unveils the falsely assuring news stories refuting overpopulation as a problem. He particularly dissects Ellis Erle’s assertions, in the New York Times, concerning China’s seemingly magical works of technology. Erle comes to the co nclusion that China’s amazing technology has and will always beRead MorePlanet Earth : An Overview : Humanity Is Going Under810 Words   |  4 Pagesdeadly price, even the meal that you ate a while ago, or maybe are eating right now has lead just a little bit more to world destruction. Important topics like global warming, over population, over food production, sea levels rising, coral reefs dying, and our forests nearly going extinct all branches from one thing societies mistakes and ignorance. The massive growth of over population over the past couple of centuries has to been very visible since there’s less people dying, smaller amount of warsRead MoreSin Tax: Why The Government Should Tax Unhealthy Drinks1274 Words   |  6 PagesLike most college students I do not eat healthy. So that is why I always choose to buy snacks because it is way more convenient and way more affordable it is basically a cheaper alternative. But unfortunately, Unhealthy eating has had a g reat big impact on society today. With Obesity and diabetes rates rising many lives are being taken. So due to this, our government would like to add a â€Å"Sin Tax† this is where the government adds an amount to unhealthy food items. Our national obesity problem bringsRead MoreThe Between Men And Women1056 Words   |  5 PagesStates, there is no escape from the claims of inequality between men and women. Most would say without hesitation that women have disadvantages compared to men. However, these issues, while very real, aren’t as bad as they are made out to be. In fact, women have it pretty good, their place in society by now established. The arguments of equal rights, in order to support certain views, almost always completely disregard a group that falls into neither of the aforementioned categories. This group, ofRead MoreThe Purpose of Criminal Law846 Words   |  4 Pagescrimes against property or persons. In the modern world, there are three choices in dealing with criminals’ namely criminal punishment, private action and executive control. Although both private action and executive control are advantageous in terms of costs and speed, they present big dangers that discourage their use unless in exceptional situations. The second purpose of criminal law is to punish the offender. Punishing the offender is the most important purpose of criminal law since by doingRead MoreAmerica Is A Great Nation959 Words   |  4 Pagesdisplaced because of the massive problems lying in their political system (Adely). An estimated 200,000 have been killed by the fighting, excluding the death toll from other related factors such starvation and lack of medicine and treatment (Dahi 45). This has prompted the UN to declare Syria a Level 3 emergency, the highest level emergency in the UN system (Dahi 45). The severity of the situation is blatantly extreme, and as the most powerful country in the world, it is immoral to consider theseRead MoreChildren Of The Dragon : China s One Child Policy1298 Words   |  6 Pagesthe Dragon: China’s One-Child Policy The earth’s growing population is a global concern. Both developed and third-world countries, are experiencing shortages of food, water and access to adequate healthcare. Although the poorest are hardest hit, even powerful countries like the United States and Great Brittan have been affected. Recent shortages of medication and fuel are contributing to speculation and concern. Governments the world over are turning to alternative energy and sustainable living

Wednesday, May 6, 2020

The gains and losses of Gallipoli - 972 Words

Assess the gains and losses of Gallipoli Gallipoli gave Australia its identity as nation and built what our nation is today. Gallipoli was one major fundamental factor in our culture. When you look back into the history of Australia at war you’ll hear Anzacs and diggers a lot. These names all came from one war and in fact one battle. Anzac stands for the Australian New Zealand army corps. The term diggers comes from soldiers continually digging trenches, holes and bunkers to sleep in and take cover during an artillery duel. The term has remained with us for over 90 years. Our soldiers are still living in holes. The landing at Anzac cove, Gallipoli, is a significant part in the history of our identity in the war and the world. I†¦show more content†¦There were eight Victoria crosses handed out to Australian soldiers during the Gallipoli campaign. One of the most famous VC award winners was Lance Corporal Albert Jacka.On the 19 May, the Turkish launched an a attack to push the Australians into the sea. They seized ten metres of trench at a place called Courtney’s Post, but Australians at either end stopped them from continuing to advance. At the northern end Jacka, with several of his mates, tried to get rid the Turkish at the post, but were beaten back. It was then decided that while a feint attack was made from the one end, Jacka would attack from behind. Jackas mates waited long enough for Jacka to circle in behind and then threw two bombs and gave covering fire. Jacka leapt over the parapet, shot five Turkish soldiers with his rifle, bayonetted two others and forced the r est to flee the captured trench. Members of Jackas battalion, 14th Battalion, believed he should of won more VCs in France to. Another example of Australian courage was the charge of the 8th and 10th Light Horse regiments at The Nek. The point of this attack was to support an attack that was been made by New Zealand soldiers at Baby 700. The attack was to be at 0430 hours, or 4:30 am. The attack would start with an artillery bombardment at 4:20 am, but the bombardment stopped 5 minutes to early. The officers following their orders kept the men back until 4:30. When the time came the first wave was mownShow MoreRelatedWhy Was Gallipoli Important?1309 Words   |  6 PagesWhy was Gallipoli Important? Despite being one of the most devastating military losses for the allied forces during World War 1, for some reason it is considered one of the most important and celebrated holidays in Australian history. Why was this, that something that cost so many Australian lives, considered something to be celebrated and cheered on about. The answer of this will be explained after a basic background is established. The Ottoman empire, at the turn of the 20th century was consideredRead MoreThe Great War 1914-1918690 Words   |  3 PagesEgypt first, instead of Europe, to meet the threat Turkey posed to British interests and to receive further training. After four and a half months of training near Cairo, the Australian and New Zealand Army Corps (ANZAC) departed by ship for the Gallipoli peninsula. While the stand-still between countries continued through 1916 and 1917, the Australians and other allied armies repeatedly attacked with new advanced artillery bombardments, which was designed to demolish barbed wire and eliminate enemyRead MoreThe Battle Of The War1439 Words   |  6 PagesAlthough the men who died on the battlefield were very brave and committed to winning the war, they were following blind leadership. Overall, Verdun was a strategic win but a tactical failure that only contributed to the German objective: inflict major losses of the French during the battle. The French also failed to adapt to the new technology that the Germans were using such as the machine gun. New technology and tactics favored the Germans as they held air superiority during important battles includingRead MoreThe Organization Of Armies During The Period Of 17891212 Words   |  5 Pagesfactor in the outcome of wars during the period, but only where the organised army had effective command and control in place. Well-organised armies could perform tactics better; more easily carry out strategy and use transport more effectively to gain victory. Of all of these elements, the most important strength of a well-organised army was tactics. First, organised armies are much more successful in tactics, allowing them to win battles. The organisation of armies allowed flexibility and speedRead MoreTypes Of Special Force From Each Country3893 Words   |  16 Pagesthroughout the later years of war, especially in 1918. The germans were astounded about how effective the tank was as making paths in no man’s land, Cleaving thru barbed war like a hot knife going thru butter. The germans had to come up with a new way to gain ground during the war, they decided to enhance their infantry forces training, Making them more superior than the typical allied soldier. The russians were the first to actually pioneer new tactics to the test during the war. Russian command orderRead MoreThe Ottoman Empire ( 1299 ) Essay6958 Words   |  28 PagesBetween 1331 and 1338, the other large Byzantine cities of Iznik, Izmit, and ?sk?dar fell to Turkish forces. Orhan s marriage to the daughter of the Byzantine emperor gave him a free hand in the region, and in 1354 Orhan s son S?leyman landed at Gallipoli across the Dardanelles, a strait in northwest Turkey that connects that Sea of Mamara with the Agean Sea. S?leyman died in 1360, and Orhan s son Murad I (ca. 1326?1389) became sultan. During Murad s reign, peaceful acquisition of lands in AnatoliaRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagespermanent cultural WORLD MIGRATION IN THE LONG TWENTIETH CENTURY †¢ 43 â€Å"pigmentophobia.† And the relevance of whiteness can decline as other social markers (e.g., education, occupation, income, place of residence, lifestyle, and status) gain importance in societies that are becoming more â€Å"racially† exogamous. Many observers assert (but rarely demonstrate) that the unprecedented speeds and low costs of contemporary communication have created unparalleled new forms of transnationality

Tuesday, May 5, 2020

Corporate Brand Building Of Amazon Samples †

Question: Discuss about the Corporate Brand Building Of Amazon. Answer: Brief Introduction was found in the year 1994 by Jeff Bezos at back of his garage, since then, the company has reached at the pinnacle of success and is redefining the e-commerce industry. Amazon is one of the largest valued brands in terms of value and by volume of good sold. The journey of Amazon was not easy, however it was steady and the entire team at Amazon was standing resolute behind its founder-Jeff Bezos. Amazon was started as an online bookstore in the year 1994 and then quickly diversified its product offering to other items such as DVD, music, video games, electronics and clothing items. The company with its headquarter at Seattle employs more than 500,000 people and is always looking forward to improve its services to better fit the customer needs and preferences. The company is operating in more than 16 countries and ships products to over 185 countries; it earned revenue of US $ 177.86 in the year 2017, an increase by a 20% margin than the previous year. Present day, Amazon s ells almost anything to everything on its portal and is the largest e-commerce company in the world. Amazon is a bigger brand than the brands whose products are sold on its website (Sayyed, 2016) The purpose of the report here is to understand the importance of corporate branding in marketing, evaluate the approaches to build a corporate brand, understanding the role of culture in corporate brands and finally evaluating the co-creation and stakeholder engagement in the context of corporate brands. Hence, for the purpose of analysing the above mentioned points, Amazon is selected as the organization for analysis. By the end of report, the importance of corporate branding will be established and other modules will be covered alongside. Brand- An understanding of the concept A brand can be understood as a name, term, design, symbol or any other feature which distinguishes it from the competition and makes it easier for the people to recognize and resonate with the brand. A brand can also be seen as a promise to its customer, it tells the consumers what they can expect from the brand and how the offering will be different from other competitors. The foundation store for a brand is its Logo, rest all other packaging material, promotional material, website andmarketing collateral integrate with the logo to create a formidable brand. Some examples of largest brands are; Apple, Nike, Marriott, Samsung, Amazon, McDonald, Google and many more (Marsden, 2016) Corporate Branding-Understanding the concept As the name speaks out in volume, corporate branding can be understood as promoting the companys name in lieu of the product it sells, the corporate entitys name overshadows the product and service offering of the company (Punjaisri Wilson, 2017). The purpose of corporate branding is to link the name of the company with the entire advertising efforts of IMC in the mind of consumer. Amazon is an example of successful corporate branding, as the name is synonymous with customer centric, assured timely delivery, quality products, great customer service and many more. People form a positive mind map when they hear of Amazon thus creating brand recognition with its consumers. Amazon has a much more powerful corporate brand than the products it sells on the website, giving air to the corporate branding (Tam, 2016) Importance of corporate branding in Marketing In the past as well in the present, many Brand names have been rolling onto the tongue of the consumers; the simple reason is because of a strong branding done by that organization. A company brand is something which combines the logo, slogan, colour, texture and with the right branding the company could be recognized without the name even being visible (Jukic, 2017) such is the extent of corporate branding. Corporate branding is useful to both small and large businesses; experts have classified the importance and reason for strong branding in 5 parameters: Identity Corporate branding is important as the logo and slogan of the company marks the identity of the business, and people can easily recognize the face of the company seeing the logo and the slogan. Strong corporate branding makes it possible for people to recognize the brand without the name being visible (Merrilees, 2016) Customer relations Customers find it really easy to relate with the brand, the brand recall is higher and also the brand advocacy. It is really easy building a loyal relationship with the customer if the company has a strong brand identity. Strong brand identity lays down the pillar for sustained growth (Keller, 2016) Professionalism Although the concept of brand is clear to all the organization, but at times companies find it hard to convey the purpose, meaning, mission, vision and values of the organization across people, thus unable to create a strong brand identity in front of the consumers. On the other hand, having a well created branding campaign will showcase the business as highly professional in its approach and create positive image in the mind of consumers. Professionalism does not limit itself to the consumers but it also applies to other companies with which the brand wants to engage in business. Signature of quality This is what Amazon has been doing since its inception, the company offers superior quality product with assured delivery and focus on its customers, and this in turn translates into Amazon being a brand which provides high quality product and reliable service to its customers. Thus, the brand name becomes a sign of quality for the consumers. Increasing valuation Strong corporate branding not only adds to the existing revenue of a business, but it also adds to the valuation of the company. Successful corporate branding ensures the valuation of the company rises, and if the company has to go forward with MA, the amount it will extract due to its corporate branding will be really huge. Helps in ROI Amazon is a perfect example of a company which has positioned its brand identity as a company which provides quality product and services and keeps its customers at the forefront of any business practise. Thus a strong corporate branding combined with equally great service and product offering helps in generating a good return on Investment. Thus, it can be said that corporate branding help the business by not just creating brand awareness, but it also helps the business in achieving a momentum, a momentum which is caused by the strength of its corporate image. Amazon has been doing this successfully over the last 24 odd years and people strongly relate to the brand. The company has surpassed all of its competitors in almost all the markets and is consistently doing service innovation so that people can remember Amazon as the biggest innovator and disrupter in the market. Avoids Misinterpretation A company which has established a strong corporate brand identity leaves no room whatever possible for vagueness. The employees of the company breathe in and out the companys values, vision, mission and its goals and thus project them confidently in any of the public or press interaction. Hence, corporate branding additionally helps in generate confidence among the workforce. Mind Map for Amazon As explained earlier, Amazon has created a strong brand name for itself and across the globe the company is recognized as the largest e-commerce service provider of quality goods and services. Mind map is a comprehensive tool, which permits the individual to map the brand according to his mind set. On hearing the brand name Amazon, people mostly recognize the company as: E-commerce company Largest provider of all the goods imagined Fastest delivery Customer centricity Low cost Jeff Bezos Excellent customer service Fast refunds Assured delivery These are some of the points which pop up in the mind of consumers on hearing the name Amazon. It can be thus said that corporate branding is a bigger umbrella under which the product branding takes shelter. For a product to sell in the market, the company has to ensure that the brand is already established for increased sales. Brand building is not an easy process, it takes lot of time, effort, strategy and the right mind set to create a brand. Corporate brand building-Different approaches of building a brand According to the management experts there are 7 schools of thoughts to build a brand, they are: The economic approach In this approach, the brand can be seen as a part of traditional marketing mix. According to the economic model approach, 4Ps of marketing mix are used in building the brand strategy. It can thus be seen as the most basic, functional and economic marketing type where the companies are competing against the product, price, place and promotion. In this approach of building a brand, social and economic points of view play a balancing role (Balmer Wang, 2016) The identity approach This can be seen as the most prevalent approach which the brand managers use while building corporate brand. According to this approach the brand is aligned with the mission, vision and business objectives of the organization and the same is reflected in its marketing strategy and promotions. It has a dual role to play, on one hand, consumer gets to know about the values, vision, mission and goals of the company and on the other hand, a corporate brand is being created on the side-lines of uses identity approach in building its brand image and keeps the product branding separate from the product branding. Amazon is riding high on its created image of customer centric firm in the market (Balmer, 2017) The consumer based approach In this type of brand building exercise, the brand is linked to the association it has with its customers. According to this approach, brand observes how the consumer interact with the brand, what are their requirement, what are the pain points, what excites them, what delights them, based on all these factors the corporate branding is done to have a better relevancy with the customers. The Personality based approach In this type of approach the brand is a human like character. This type of branding is done on product placements in movies, music, videos and other sport. A consumer when looks at his favourite human character interacting with a particular brand, he himself gets attracted towards that brand in a bid to resonate with their celebrity. The relational Approach This is an approach in which the brand is seen as the viable relationship partner. Companies due to the advent of digital marketing have been using personalized communication tools to interact with the audience. Audience gets easily connected through E-mail, highly targeted campaign and the events conducted for them. In this approach the brands also extract a lot of relevant information about the behaviour of the customer and thus further improve the marketing efforts to better suit the customer taste. The community approach As the name suggest, here the brand is built by focussing on the community. The brand in this case wants to be a part of a community or a social event. Audience on seeing a company interacting with society and doing something for the community automatically gets registered in their head, thus helping in creation of a brand The cultural approach As the name suggest this approach shows the brand as part of a broader cultural fabric. The approach here contains aspects of cultural consumption, it takes into consideration the leanings of the people in the past, as to what they have been wearing, which brands or shops do they visit to buy some particular thing and so on. But as an individual grows up, he does not wears the same clothes or visits the same store, because now his culture has changed. Hence, in the cultural approach of creating a brand, the brand focuses the attention on the changing world and the driving factors of the change. It also takes into consideration the trends which are influencing the change and accordingly sets the tone for brand building (Bargenda, 2015) These days though companies do not focus on one method of brand creation, they use a variety of approaches to target the customers. The pattern these days is shifting from economy and identity model to more radical cultural model of approach; however Amazon is still relying on the identity approach for brand creation. Co creation and stakeholder engagement Stakeholders of any business refer to all the people who are directly or indirectly associated with the business. This ideally involves employees, customers, and board of directors, management groups, media personnel, government bodies, advertising agencies, recruitment agencies and suppliers (Jones, Harrison Felps, 2018). Therefore, stakeholder engagement is very crucial for the success of any business and especially for the brand development of any organization. Stakeholders have a vital role to play in the success of any brand. The organization naturally puts efforts to ensure a high brand value for the firm but very often it is the efforts of the stakeholders that strengthen the brand value and reach (Mok, Shen Yang, 2015). The steps taken by the stakeholders in co creating the brand of Amazon are as below: Media Media channels and leading newspapers make a larger set of audience aware of the brand. Any recent development with the brand gets immediate media attention and the same news is spread across the different customers (Kohli, Suri Kapoor, 2015). Had the media not played an active role in building Amazon, it would have been very difficult for Amazon to have such a massive reach. This is an example of stakeholder co creating the brand with the organization Social media User generated content There are various social media platforms like Facebook, Twitter, Instagram and recently even Snapchat. These platforms are fantastic tool for consumer s and the brand to connect with one another (Tuten Solomon, 2017). The companys brand image largely depends on what the company posts on these social media channels. However, the content posted by the users of the brand also has a massive reach and is often considered a more trustworthy source of information. Positive inputs from loyal Amazon customers help in co creating and enhancing the brand value of amazon. Stakeholder engagement theory Stakeholder theory or stakeholder engagement theory is an approach to understanding, identifying and dealing with all the stakeholders of the company. Stakeholder theory understands that all the people who are related to the business will be directly or indirectly affected by the decisions made in the business (Armstrong, Kotler, Harker Brennan, 2015). Stakeholders of the business have a crucial role to play in the success of any brand. Therefore for the success of any brand, it is important that stakeholders of the brand are engaged and take an active part in making the brand a success. There are several ways in which Amazon has ensured a high level of customer engagement Social media Social media marketing refers to the promotion of any product or service through social media platforms like Facebook, Instagram, Twitter and recently even Snapchat (Chaffey, 2016). Amazon has actively pursued social media marketing in order to reach out to its customers. Amazon has adopted effective social listening skills which makes the brand aware about what is being spoken about the brand across all the social media platforms. Amazon team also takes the efforts to reply to certain people who post their grievances on their social media accounts. Customer feedback Customer feedback is another way of ensuring stakeholder engagement. Amazon has a mobile application, a website and a customer helpline contact number. All three sources can be used by the consumers at any point of time in order to provide a positive or a negative feedback (Wang, Cavusoglu Deng, 2016). Amazon has worked at ensuring that the customers can reach them in a convenient manner and this is why all their online portals are very user friendly. Product reviews All the products that are sold on Amazon have customer reviews. This allows customers to make a better decision about their purchasing. If any product has severe negative reviews then the company even takes the product off completely. These reviews help customers engage with the brand as well as other customers of the brand. Event sponsorships Amazon also sponsors various events which often take place for charity which helps people connect with the brand. Sponsoring events where a large number of people gather help the brand convey its values to those people through a single space (Addis, Miniero Soscia, 2018). Training to delivery executives Amazon provides exclusive training to its delivery executives so that their behaviour, attitude, use of language and efficiency of service connects with the customers. A well spoken delivery executive quickly forms a connection with the customer he or she is delivering to. Therefore, all the Amazon delivery executives are mandated to be on their best behaviour while conducting deliveries of products across the world. Conclusion Branding is a highly important part of any business that exists today. Creating a brand involves patience, time, perseverance, innovation, hard work and stakeholder support. Businesses work towards ensuring that their brand name has a high reach and a positive positioning in the minds of the consumers (Wheeler, 2017). There are various strategies adopted by the leading companies of the world to ensure that their brand is well known as and has a wide reach of customers. Amazon, as a brand, has worked immensely hard in ensuring that the customers are truly satisfied and the brand is renowned across the globe. Amazons tactics have turned out well as the brand has a wide customer reach through different parts of the world. At the same time, Amazons positioning in the minds of its customers is very positive. Stakeholder engagement plays a crucial part in building a brand and ensuring that the brand has a high customer base through the globe. Stakeholders of the brand can contribute towards increasing brand reach and awareness through different sources. At the same time, Amazon continues to put various efforts to ensure that its stakeholders are engaged with the brand. Few of these strategies include social media marketing, getting user generated content on media, developing effective means of communications with customers and enabling flow of information. These efforts by Amazon have helped the brand reach the pinnacle of success and have also set a perfect example for new businesses to follow. References Addis, M., Miniero, G., Soscia, I. (2018). Facing contradictory emotions in event marketing: leveraging on surprise.Journal of Consumer Marketing, (just-accepted), 00-00. Al Sayyed, S. (2016). Strategic Marketing. A Live Case Study on Amazon Marketing. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Balmer, J. M. (2017). Advances in corporate brand, corporate heritage, corporate identity and corporate marketing scholarship.European Journal of Marketing,51(9/10), 1462-1471. Balmer, J. M., Wang, W. Y. (2016). The corporate brand and strategic direction: Senior business school managers cognitions of corporate brand building and management.Journal of Brand Management,23(1), 8-21. Bargenda, A. (2015). Corporate heritage brands in the financial sector: The role of corporate architecture.Journal of Brand Management,22(5), 431-447. Chaffey, D. (2016). Global social media research summary 2016.Smart Insights: Social Media Marketing. Jones, T., Harrison, J., Felps, W. (2018). How Applying Instrumental Stakeholder Theory Can Provide Sustainable Competitive Advantage.Academy of Management Review, amr-2016. Jukic, D. (2017). The Importance of Corporate Branding in School Management.STRATEGIC MANAGEMENT,22(4), 11-18. Keller, K. L. (2016). Reflections on customer-based brand equity: perspectives, progress, and priorities.AMS review,6(1-2), 1-16. Kohli, C., Suri, R., Kapoor, A. (2015). Will social media kill branding?.Business Horizons,58(1), 35-44. Marsden, J. L. (2016, July). Translating organisational definition into brand mark expression: Strategies for new organisations. InAcademy of Marketing Annual Conference Proceedings 2016. Leeds. Merrilees, B. (2016). Interactive brand experience pathways to customer-brand engagement and value co-creation.Journal of Product Brand Management,25(5), 402-408. Mok, K. Y., Shen, G. Q., Yang, J. (2015). Stakeholder management studies in mega construction projects: A review and future directions.International Journal of Project Management,33(2), 446-457. Punjaisri, K., Wilson, A. (2017). The role of internal branding in the delivery of employee brand promise. InAdvances in Corporate Branding(pp. 91-108). Palgrave Macmillan, London. Tam, K. D. (2016). Perceptual Alignment of Retail Brand Image in Corporate Branding: A study of employee perceived stakeholder alignment and effects on brand equity. Tuten, T. L., Solomon, M. R. (2017).Social media marketing. Sage. Wang, S., Cavusoglu, H., Deng, Z. (2016). Early mover advantage in e-commerce platforms with low entry barriers: The role of customer relationship management capabilities.Information Management,53(2), 197-206. Wheeler, A. (2017).Designing brand identity: An essential guide for the whole branding team. John Wiley Sons.